History: Established in 1953, Tomoca Coffee is Ethiopia’s oldest coffee roaster, known for its traditional Italian espresso-style blends.

Positioning: Premium, heritage-focused brand catering to both locals and tourists.

Target Audience: Coffee enthusiasts seeking authentic Ethiopian coffee experiences.

Marketing & Distribution: Operates flagship stores in Ethiopia and branches in Africa, Europe, and the Middle East. Online presence includes sales through e-commerce platforms.

Coffee Shops: Iconic for its Addis Ababa locations, serving freshly brewed Ethiopian coffee.

History: Founded by Bethlehem Tilahun Alemu in 2016, this brand emphasizes hand-roasted, artisan Ethiopian coffee.

Positioning: Specialty coffee brand promoting traceable, single-origin beans.

Target Audience: International and domestic premium coffee consumers.

Marketing & Distribution: Focus on storytelling, e-commerce, and collaborations with global distributors. Presence in luxury markets and boutique stores worldwide.

Coffee Shops: Operates artisanal coffee shops featuring unique brewing methods.

History: Founded in 2005, Kaldi’s revolutionized the coffee culture in Ethiopia by introducing modern coffee shop chains.

Positioning: Mass-market chain targeting middle-class urbanites and youth.

Target Audience: Urban consumers seeking a blend of tradition and modernity.

Marketing & Distribution: Known for its aggressive local marketing, branch expansion, and active social media presence.

Coffee Shops: Operates multiple branches across Addis Ababa, offering a variety of blends.